An interview with Bill Deutsch
He’s the man behind two of the biggest wine brands ever to hit US shelves: Georges Duboeuf and Yellow Tail. Bill Deutsch revealed how he did it.
Read MoreHe’s the man behind two of the biggest wine brands ever to hit US shelves: Georges Duboeuf and Yellow Tail. Bill Deutsch revealed how he did it.
Read MoreThe wine world had never seen anything like Yellow Tail, a success on an unprecedented scale. This 2007 article looks at its meteoric rise.
Read MoreThe wine industry should be cautious about making health claims for wine, as the tale of resveratrol shows.
Read MoreDoes regionality matter to consumers and, if so, where do brands without borders fit?
Read MoreHow do you know what price tag to affix to your wine? Felicity Carter looks at two unusual ideas from the US and Australia.
Read MoreOne Napa Valley winery has found a novel way to engage consumers with terroir.
Read MoreThe Holy Grail of the wine industry is the low calorie wine that retains its flavour.
Read MoreHello Kitty is a Japanese character which is normally found on stationery, clothing and accessories for little girls. But now she’s found her way onto bottles of wine from Italy.
Read MoreOne New World design firm, Australian company Just Add Wine, designs not only labels and packaging, but also the entire wine brand concept. Owner and director Barbara Harkness explains their unique approach.
Read MoreFor Italian design agency SGA, connecting with the wine has to begin with by seeing and touching the physical elements behind the wine.
Read MoreAlain Courbière from the major French firm Autajon talks to Felicity Carter about their approach to design.
Read MoreThe marketing budget is one of the first things to be cut in a downturn – yet the research suggests that those companies who stay committed to marketing often come out of a recession with more market share.
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