One New World design firm, Australian company Just Add Wine, designs not only labels and packaging, but also the entire wine brand concept. Owner and director Barbara Harkness explains their unique approach.
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For Italian design agency SGA, connecting with the wine has to begin with by seeing and touching the physical elements behind the wine.
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Alain Courbière from the major French firm Autajon talks to Felicity Carter about their approach to design.
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The marketing budget is one of the first things to be cut in a downturn – yet the research suggests that those companies who stay committed to marketing often come out of a recession with more market share.
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Inside Ficofi, the bespoke wine service that puts the ultra-wealthy in touch with the finest wines of the world.
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The global appetite for luxury goods seemingly knows no bounds, especially in wine. Does this mean there’s a place for luxury wine created from scratch?
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The future wine markets of the world, as seen from 2008.
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Italy held its first ever ‘wine hackathon’, that brought digital natives together to brainstorm ways to disrupt wine. But can tech heads who don’t necessarily drink wine themselves offer the industry any insights?
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Social media offers a low cost way to stay in touch with your customers and build customer relationships. While tweeting and posting can be fun, it can also be seriously profitable business.
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It’s hard to keep up with all the new forms of social media coming down the pipeline. As soon as one gets popular, another…
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Willi Klinger, the dynamic managing director of the Austrian Wine Marketing Board, had good news to deliver at VieVinum.
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