Copywriting
New Scientist campaign
A subscription offer for New Scientist, on the back of a postcard.
Read MoreCopywriting gallery
Some examples of the commercial copywriting I did during my advertising days.
Read MoreMore copywriting
Slideshows of copywriting work, including alcohol, financial, Australia Post and medical.
Read MoreJohnnie Walker – the journey of taste
Johnnie Walker anniversary offer. Client: Diageo Agency: MercerBell Copywriter: Felicity Carter
Read MoreSky high response rates – Australian Geographic
How could it be? People loved Australian Geographic and were quick… but then they failed to renew. An intensive classic marketing campaign, devised by…
Read MoreQantas etiquette expert
One of the most startling jobs I did when I worked as an advertising copywriter, was write the manual on grooming and deportment for…
Read MoreThe definitive guide to direct marketing
By the end of this short course, you’ll be a direct marketing expert.
Read MoreAn invitation to a conference
Novotel postcard. A witty and simple image and headline that sums up why the Novotel hotel is a better place to hold a conference….
Read MoreHCF and eye care
A creative approach to convincing people to get their eyes checked at HCF.
Read MoreAdobe postcards
A simple but effective piece of direct marketing.
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